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Exhibition in Sao Paulo showcases Qatar’s preparations for FIFA World Cup

The “Journey to 2022” exhibition (June14-24) is being held on the third floor of the JK Iguatemi Mall in Sao Paulo.

The “Journey to 2022” exhibition (June14-24) is being held on the third floor of the JK Iguatemi Mall, which is located in the Vila Olimpia district of Sao Paulo.

It features FIFA World Cup   memorabilia, crowdsourced photographs which highlight football culture in Qatar, models of the eight Qatar 2022 stadiums and details about Qatar’s Asian Cup victory. Much of the memorabilia is the property of Qatari collector Mohammed Abdulatif and includes match-worn shirts, footballs, tickets and more.

Around 30 Brazil-based volunteers are supporting the delivery of the exhibition after signing up to support Qatar 2022-related events.

In addition to the exhibition, Qatar has sent a delegation of 10 people to shadow the 2019 Copa America Local Organising Committee. The delegation includes employees from the Supreme Committee for Delivery & Legacy (SC), Qatar Football Association, Qatar Stars League and the Josoor Institute. The delegation will be based in Rio, Morumbi and Corinthians.

The SC, the organisation responsible for delivering the infrastructure required for the FIFA World Cup Qatar 2022 is running the exhibition, which will be open every day from 10 am to 10 pm.

Nasser Al Khater, FIFA World Cup Qatar LLC Chief Executive Officer, said Qatar’s participation in the Copa America provided the perfect opportunity to engage with fans from across Latin America.

“We know that passion for football runs deep across South America and we are confident that thousands of fans from the region will travel to Qatar to enjoy the next instalment of the FIFA World Cup,” said Al Khater.

“The exhibition is an opportunity to share details of our preparations and give people a flavour of what they can expect in just over three years’ time. We hope that people will enjoy the activation and take the opportunity to find out more about the first World Cup in the Arab world and only the second in Asia.”

Al Khater said hosting the World Cup was an opportunity for Qatar to build bridges between East and West and break down cultural stereotypes.

“For billions of people, 2022 will be the first time they engage with the Arab world. For us, it’s a golden opportunity to shape people’s perceptions about our country and region. Football will bring us all together.”