QSL partners with top brand, community initiatives
CSR initiatives to drive change through football in the coming season.
Hassan Rabiah Al Kuwari, Executive Director of Sales and Marketing, Qatar Stars League, was a delighted man. And he should be, given that some of Qatar’s leading entities had come on board as partners in different spheres.
Rehlaty Travel and Tourism Company, Education Above All and Hamad Medical Corporation’s (HMC) Tobacco Control Centre will partner with QSL in the coming season while telecommunications company Ooredoo signed a two-year title sponsorship with QSL Cup.
Al Kuwari said, “Having a name like Ooredoo associating with us will add value to our tournament. Not only financially, but also in terms of logistics and marketing. We are proud to partner with Ooredoo, one of the largest companies in Qatar”.
Rehlaty will be the official travel partner while QSL’s community initiative, as part of their Corporate Social Responsibility, resulted in agreements with Education Above All and HMC’s Tobacco Control Center.
Education Above All has signed a two-year agreement with QSL with the objective of using football to convey its messages and popularise its projects and initiatives. Education Above All will be a community partner for the QSL for their three competitions – the league, Qatar Cup and Ooredoo Cup.
HMC Tobacco Control Centre’s association with QSL will also be for two years and will include the same three main competitions. The motive is to use all means available at QSL and through football to deliver special messages to combat the tobacco menace and promote a healthy lifestyle.
Al Kuwari said, “QSL has always sought to be involved in developing society. It’s evident in our past efforts. By using our resources, players and clubs we hope that our partners can deliver their messages.”