The logo explained
The image combines striking elements from Arab culture and reflects the shape of the FIFA World Cup trophy.
The Official Emblem of the 2022 FIFA World Cup embodies the vision of an event that connects and engages the entire world, while also featuring striking elements of local and regional Arab culture and allusions to the beautiful game.
The swooping curves of the emblem represent the undulations of desert dunes and the unbroken loop depicts both the number eight – a reminder of the eight astonishing stadiums that will host matches – and the infinity symbol, reflecting the interconnected nature of the event.
Besides reflecting the shape of the iconic FIFA World Cup Trophy, the emblem’s central form takes inspiration from a traditional woollen shawl.
During winter, shawls are worn by people around the world in general and in the Arab and Gulf region in particular. The regionally-inspired garment also alludes to the tournament’s dates (November 21 to December 18) and the fact that it will be the first FIFA World Cup to be played in winter.
The new typeface created to accompany the emblem reimagines the traditional Arabic calligraphy in a new, contemporary font, taking inspiration from the region and Asia, and fusing tradition with modernity.